Skip to main content

MM Library and Learning Commons

Step 1: Planning Your Research

Complete the JumpStart Your CBP Research form as a group.

You should spend time thinking through the information you need - expect to spend 20-30 minutes on this. When you have filled out the JumpStart form, e-mail it to yourselves and print it out to share with your faculty advisor. You are also encouraged to drop by the library from 1-4pm Monday to Friday for research help.

Why use the JumpStart form?
  • Walks you through the critical thinking that is essential to researching successfully for your CBP projects.

  • When meeting with your client, you can use it to help you understand their information needs better by asking them some of the questions in the form.

  • It will help you come up with research questions that might realistically be answered by resources available through the library and on the web. 

Be flexible

These are very specific projects in local organizations; therefore, it is important to think about information that might realistically be available. Ask yourselves:

  • Is this is something that is likely to be collected, and by whom?

  • Are the keywords/phrases you've been given the actual terms used in the industry you're researching? Check Google, industry associations, publications.

  • What alternative sources of information could you use if you cannot find what you need?

  • Do you need to do some primary research?

Ask for help:

The librarians are happy to help you find resources that might support your projects. We are available at the David Lam Library on a drop-in basis, Monday to Friday, 1-4  pm. We can introduce you to library resources and help you with the questions on your form. 

Step 2: Finding Information

Research guides:
  • Nonprofit Management - books, associations and websites provide information on a variety of topics, including directories of nonprofits, HR, corporate sponsorship, marketing and careers in the nonprofit sector

  • Entrepreneurship - books and articles on social entrepreneurship, social marketing and business plans


  • Vancouver and Local Area Information - stats and demographics on Vancouver and around BC
  • Marketing - resources on marketing plans, trends


Specific Industry research guides relevant to certain projects:
Projects related to marketing online and/or through social media
  • eMarketer - this database is focused on online marketing, online consumer behaviour, social media tools, etc.

Consumers in BC
  • Print Measurement Bureau - data from surveys of Canadian consumers about their product usage and lifestyle choices. Detailed consumer segmentation, including data for BC, Vancouver, by income, gender, occupation, age, etc.


Articles from journals, magazines or newspapers are a good place to look for very specific information on any topic. 

  • Canadian Newsstream - for local to national Canadian newspaper articles

  • Factiva - local to national Canadian and international news articles

More article databases are listed here

Citing - Demonstrate Your Credibility

Include in-text citations within your report, and a list of references at the end, so that your client and faculty advisor can see where your ideas and information came from and how you’ve used the information.

It’s also important to acknowledge information you have found from secondary research, to avoid plagiarism

Evaluate the quality of your secondary research. Is a more credible or current source available? UBC Library provides criteria for evaluating information sources; while you may not find scholarly research as useful for your CBP reports, it is still important that you include credible, authoritative sources. 

Business Citation Examples

David Lam Library's Business Citation Examples guide offers citation tips, as well as APA citation examples from commonly used business databases. Use this document along with the Library's Getting Started with APA Citation Style guide.