Marketing

Marketing research is complex, and you will end up using a variety of secondary sources.

To save yourself time and frustration, think realistically about the information you need before starting your research - too much or too little information may be available to you through the library.

To help you form an effective research strategy, the business librarians have developed the following guide:

• Research Tips - tips on how to search databases effectively and how to take a realistic approach to your research

Once you have thought about the information you want to find, explore the resources listed in this guide. Also consider the following sources for approaches to marketing research: