Marketing research is complex, and you will end up using a variety of secondary sources.
To save yourself time and frustration, think realistically about the information you need before starting your research - too much or too little information may be available to you through the library.
To help you form an effective research strategy, the business librarians have developed the following guide:
Once you have thought about the information you want to find, explore the resources listed in this guide. Also consider the following sources for approaches to marketing research: