Marketing

Covers topics related to the strategic importance of effective public relations at the management level. Examines changing concepts & occasionally challenges current wisdom about the practice of public relations.

Includes research agendas in the field of public relations through interdisciplinary engagement in diverse cultural contexts.

Publishes book reviews in the fields of public relations, mass communications, organizational communications, public opinion formations, social science research and evaluation, marketing, management and public policy formation.

Select group of classic ads from the 1940s through 1990s. Full access requires membership.

An image database of over 7,000 U.S. and Canadian advertisements between 1911 and 1957.

British and American press advertisements from 1850 to the present day.

Duke University Archives digital collection.

This book examines the influence of sWOM and provide guidance on how to operationalize its growing power.

DigiMarketing is the future evolution of marketing. It happens when the majority, or totality, of a company's marketing uses digital channels. Digital channels are addressable, enabling marketers to have a continuous, two‐way, personalized dialogue with each consumer.

In Social Media 101, social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social networking marketing efforts.

Face Facebook, link up with LinkedIn, and tweet with Twitter using this all-in-one guide!

Includes free reports on US radio listening habits, and demographics.

Circulation and readership for specific print and other advertising media in Canada.

Market research and trend analysis on Internet, e-business, online marketing, media and emerging technologies. Includes statistics on adoption of social media.

Canadian companies, their advertising expenditures and the agencies and media they use.

Provides print media rates and circulation for Vancouver.

Provides posts on television ratings.

Allows you to compare media costs across markets, media, target audiences and periods.

ThinkTV provides infographics and research reports on TV viewers, with some of the resources touching on other media as well. Free to download with no registration.

Given to recognize creative advertising in package design, print, radio and television. The website, with archives of the awards back to 1960, lists product, agency and production company.

Contains case studies, awards and an effectiveness index for advertising campaigns, brands and advertisers.

Honour excellence on the internet.