Product
A customer seeks products that satisfy their needs more conveniently, completely and cost-effectively. Some of the attributes marketers consistently look at is the product mix of their portfolio, quantitative performance of the products and the product level strategies. Here are some resources that could give you either general information or product mix of certain companies.
- Business Source UltimateGives an overview of the product mix of companies in line with the market trends
- Emerald PublishingProvides general and up-to-date concepts on product mix strategies and includes case study companies as well
- USC. The Marketing Mix: ProductExplains the concepts behind the decisions of companies in determining their marketing mixes which includes product life cycles
Distribution Channels
Likely sources of information on distribution channels and strategies include:
- SEDAR (System for Electronic Document Analysis & Retrieval)Full-text filings and annual reports of Canadian publicly traded companies filed with the Canadian Securities Administrators.
- EDGARUS public company filings submitted to the US Securities & Exchange Commission. Use for: finding financial and competitive information and documents (financial statements, reports) for US publicly traded companies.
- IBISWorld Industry ReportsContains full-text market research reports for Canadian, US and global industries. Reports cover industry structure, trends, competitive landscape and operating conditions.
Supply Chain
- Journal of Business LogisticsCovers research and best practices in logistics and supply chain management.
- Journal of Purchasing and Supply ManagmentCovers all subjects relating to the purchase and supply of goods and services in industry, commerce, local, national, and regional government, health and transportation.
- Journal of Supply Chain ManagementContains behavioral research focusing on theory-building and empirical methodologies on supply chain management.
- IBISWorld Industry ReportsContains full-text market research reports for Canadian, US and global industries. Reports cover industry structure, trends, competitive landscape and operating conditions.
Industry Associations
Source for the latest articles, reports and research on new and emerging supply chain management trends and practices developed by innovative companies, academics and practitioner through these associations.