Use articles to research your industry, your customers, your competitors, your risks, and potential distribution or marketing strategies. Articles and news sources can help you keep current, get an idea or spot trends.
Articles are specific in scope and can also provide information on current trends and issues. Article databases listed here are available through the library and allow you to search hundreds of journals, magazines or newspapers for information on a variety of topics.
Learn the basics of searching for articles in business databases in our short video below, or refer to our Research Tips guide for for examples of how to search article databases effectively, like using single words or short phrases.
(Sample video content from Business Source Ultimate database used by permission of EBSCO Publishing.)
The following are sources for current awareness in marketing communications related topics, including advertising, branding, and Web 2.0/social media. For more information on keeping up to date on business topics and trends, consult the Current Awareness for Business Researchers guide.
Read online or subscribe to your preferred method of receiving updates: email newsletters, RSS and Twitter feeds, Facebook and Google+ pages and more.