Kimberly Fama
Email:
kimberly.fama@ubc.ca
This work is licensed under a Creative Commons Attribution 4.0 International License.
Marketing research is complex, and you will end up using a variety of secondary sources.
To save yourself time and frustration, think realistically about the information you need before starting your research - too much or too little information may be available to you through the library.
Once you have thought about the information you want to find, explore the resources listed in this guide.