Vancouver Research Help
Kimberly Fama
Email:
kimberly.fama@ubc.ca
Okanagan Research Help
Kim Buschert
Contact:
Book an appointment (email for more times). Drop-in to see me: at Okanagan campus library Tuesdays 11am-1pm; Innovation Library Thursdays 1-5 pm.
Guide License
This work is licensed under a Creative Commons Attribution 4.0 International License.
Getting Started
Marketing research is complex, and you will end up using a variety of secondary sources.
To save yourself time and frustration, think realistically about the information you need before starting your research - too much or too little information may be available to you through the library.
Once you have thought about the information you want to find, explore the resources listed in this guide.
- Research TipsTo help you form an effective research strategy, the business librarians have developed the following guide with tips on how to search databases effectively and how to take a realistic approach to your research.