Vision Critical is a Vancouver-based market research firm. The company's services include community engagement and research consulting through online tools and "insight communities" designed to collect consumer feedback. Clients are from industries such as media and entertainment, retailing, technology, financial services and public administration. Founded in 2000 by Andrew Reid, the company doubled in size in 2007, and now has 700 employees in 16 offices around the world (Source: VisionCritical.com)