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COMM 120/296/420/465 BAMA 550 Introduction to Marketing

Researching Industries & Markets

You can understand the context in which a company operates, including its economic and industrial environment by researching its industry.  Sources for industry information include

  • industry and market research reports (overviews at a broad geographic and sector level)
  • articles
  • industry associations
  • government agencies
  • public company annual reports (the 10-Ks of US public companies report industry, economic & risk conditions)

Industry & Market Research Databases