Research Guides: COMM 120/296/420/465 BAMA 550 Introduction to Marketing: Researching Industries/Markets

Researching Industries & Markets

You can understand the context in which a company operates, including its economic and industrial environment by researching its industry. Sources for industry information include

industry and market research reports (overviews at a broad geographic and sector level)
articles
industry associations
government agencies
public company annual reports (the 10-Ks of US public companies report industry, economic & risk conditions)

Industry & Market Research
For more sources and strategies for industry research explore the Industry & Market Research guide.

Industry & Market Research Databases

BCC Research This link opens in a new window
Provides market analysis and forecasting on a wide range of major emerging technological and scientific developments in the industrial, pharmaceutical and high technology sectors worldwide.
Business Source Ultimate This link opens in a new window
Industry profiles for a variety of industries and locations, as well as country business & economic profiles.
CB Insights This link opens in a new window
The CB Insights tech market intelligence platform analyzes millions of data points on venture capital, startups, patents, partnerships and news mentions to predict emerging technologies and trends.
eMarketer This link opens in a new window
Market research and trend analysis on digital media, marketing and commerce. Topics covered include B2B and B2C eBusiness, online consumer behaviour, social media, mobile devices.
IBISWorld Industry Reports This link opens in a new window
Reports on over 700 US and Canadian industries and some global industries.
MarketResearch.com Academic This link opens in a new window
Market research reports for consumer products, demographics, food, beverage, healthcare, pharmaceuticals, and more. Includes reports from various sources, including Freedonia Focus, Packaged Facts and Kalorama.
Passport GMID This link opens in a new window
International statistical and market research reports for over 200 countries, covering consumer products and services, demographic and lifestyle reports and economic data.
Vividata This link opens in a new window
Survey data on Canadians' usage of over 3500 products and services. See the Help section for tutorials and guides.

PitchBook

PitchBook has comprehensive information on global capital markets, research, insights for both public and private equity markets.

Statista This link opens in a new window
A simple to use statistics portal that integrates statistics from thousands of sources, on topics related to business, media, public policy, health and others.
Warc : World Advertising Research Center This link opens in a new window
Includes case studies, trends, company profiles, advertising spending statistics, economic data and consumer insight.