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COMM 120/296/420/465 BAMA 550 Introduction to Marketing

Researching Consumers

There are a variety of sources and strategies you can use to research your company's customers,  including

  • articles
  • company website (annual reports & press releases)
  • market research reports
  • government reports

Top resources include:

For more resources and strategies, explore the Consumers page on the Industry & Market Research guide: