COMM 120/296/420/465 BAMA 550 Introduction to Marketing

DigiMarketing is the future evolution of marketing. It happens when the majority, or totality, of a company's marketing uses digital channels. Digital channels are addressable, enabling marketers to have a continuous, two‐way, personalized dialogue with each consumer.

In Social Media 101, social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social networking marketing efforts.

Face Facebook, link up with LinkedIn, and tweet with Twitter using this all-in-one guide!

Circulation and readership for specific print and other advertising media in Canada.

Market research and trend analysis on Internet, e-business, online marketing, media and emerging technologies. Includes statistics on adoption of social media.

Canadian companies, their advertising expenditures and the agencies and media they use.

The report examines overall media usage across linear (television and radio) and digital platforms, reviews consumer access to devices and services, explores usage differences.

Provides print media rates and circulation for Vancouver.

Allows you to compare media costs across markets, media, target audiences and periods.

ThinkTV provides infographics and research reports on TV viewers, with some of the resources touching on other media as well. Free to download with no registration.

Given to recognize creative advertising in package design, print, radio and television. The website, with archives of the awards back to 1960, lists product, agency and production company.

Contains case studies, awards and an effectiveness index for advertising campaigns, brands and advertisers.

Honour excellence on the internet.