Marketing plan resources
According to the Canada Business Network, marketing is about determining the value of your product or service and communicating that information to customers. The path to good marketing starts with a well researched marketing plan evidenced by facts.
Here are some sources to assist you in creating a well framed marketing plan:
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A 5-step, no-nonsense marketing planBusiness Development Bank of Canada
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Effective Social Media Marketing Planning – How to Develop a Digital Marketing PlanConference paper from Social Computing and Social Media 2018, User Experience and Behavior (pp. 333-341)
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The Marketing Century: How Marketing Drives Business and Shapes Society the Chartered Institute of MarketingThe Marketing Century explains: how the key elements of marketing have developed; how the various aspects of marketing contribute to performance; what it is that great marketers do; and how the discipline of marketing may develop in the future.
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A Marketing Planning ProcessThis chapter explains how one needs to focus on the markets and target the marketing efforts. It provides a fairly detailed outline for a marketing plan, showing the content areas that are essential, as well as an example from a real marketing plan.
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A Step‐by‐Step Marketing Planning SystemThis chapter contains a step‐by‐step system for completing: a strategic marketing plan, a tactical marketing plan, and a consolidated multi‐strategic business unit (SBU) strategic marketing plan.
Books about marketing plans
UBC Library has many, many books about marketing. The below are exmples; please search from the Library home page (Summon) to find the most up to date library content - suggested keywords: "marketing plan*". Consult with a librarian for help with this or other marketing topics.
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The Marketing Plan: How to Prepare and Implement It
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ISBN: 9780814416938Publication Date: 2011-03-09 -
Marketing Plans: How to Prepare Them, How to Profit From Them
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ISBN: 9781119217138Publication Date: 2016-11-21eBook: full text online -
Marketing Plans: Profitable Strategies in the Digital Age
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ISBN: 9781394177103Publication Date: 2024-03-18 -
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