MGMT 449 Digital and Social Media Marketing

You can search the Library catalog by subject, including the broad subject of marketing. Here are a few examples of narrower subjects you might use:

Market segmentation | Communication in marketing | Internet marketing | Neuromarketing | Social media - marketing | Target marketing | Artificial intelligence - marketing applications | Marketing - planning

Alternatively, use your own keywords to search the catalogue.

Library Catalogue Keyword Search

Below are some example books on digital and social media marketing. Search the catalogue using the box above or use the subject terms for the most up-to-date records of books - we add more all the time! Consult with Kim for help with this or other marketing topics.