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Marketing

Expenditure

Public Relations

Public relations supports marketing by building product and company image. These journals include a wide variety of public  relations topics.

Articles on Advertising Campaigns

Use the article databases to search for articles reviewing advertising campaigns. Try several searches, using terms like:

  • Advertising Campaigns
  • Print Advertising
  • Advertisements
  • Television Advertising
  • Radio Advertising
  • Brands
  • Brand Image
  • Brand Preferences
  • Brand Loyalty
  • Brand Names
  • Product Image
  • Repositioning
  • Slogans, Billboards

Print Ads

Rates & Circulation Statistics

The links below give you access to ratings and circulation data for various sources of media, which can help with media planning.

Awards & Rankings

Television Commercials

David Lam Library has purchased dvd collections of television advertisements:

There are also many online sources where you can freely view current and vintage commercials: