A customer seeks products that satisfy their needs more conveniently, completely and cost-effectively. Some of the attributes marketers consistently look at is the product mix of their portfolio, quantitative performance of the products and the product level strategies. Here are some resources that could give you either general information or product mix of certain companies.
Likely sources of information on distribution channels and strategies include:
Source for the latest articles, reports and research on new and emerging supply chain management trends and practices developed by innovative companies, academics and practitioner through these associations.