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Marketing

Finding Prices

Product and service prices can be challenging to find. You can search for and compare product prices using web search engines:

Articles

Use business article databases to search for articles on prices and pricing strategy. Try combining your product/services terms with the word prices.

You should try several searches, including terms like:

  • Prices
  • Pricing
  • Pricing policies
  • Market prices
  • Market strategy
  • Price elasticity
  • Price wars
  • Pricing policies
  • Rebates
  • Sales
  • Profit
  • Profit margins
  • Revenue management
  • Price increase

You can also try specific terms like:

  • gasoline prices
  • housing prices
  • food prices

Profit Margin for Industries

  • IbisWorld has profit margins for industries.  Look under the "Competitive Landscape" tab; choose "Cost Structure Benchmarks" from the drop-down menu.
  • Financial Performance Data has data at the industry level for sales of goods and services, costs of sales,  revenues and expenses for Canadian small to medium sized businesses.

Pricing Strategy

Try searching the library catalogue using the subjects: pricing | cost | costs and cost analysis