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Marketing

Finding Prices

Product and service prices can be challenging to find. You can search for and compare product prices using web search engines:

Profit Margin for Industries

  • IbisWorld has profit margins for industries.  Look under the "Competitive Landscape" tab; choose "Cost Structure Benchmarks" from the drop-down menu.
  • Financial Performance Data has data at the industry level for sales of goods and services, costs of sales,  revenues and expenses for Canadian small to medium sized businesses.

Pricing Strategy

Try searching the library catalogue using the subjects: pricing | cost | costs and cost analysis