Marketing Plan
According to the Canada Business Network, marketing is about determining the value of your product or service and communicating that information to customers. The path to good marketing starts with a well researched marketing plan evidenced by facts.
Here are some sources to assist you in creating a well framed marketing plan:
- How to Write a Marketing PlanSmall Business BC
- A 5-step, no-nonsense marketing planBusiness Development Bank of Canada
- Marketing BasicsCanada Business Network
- A Step‐by‐Step Marketing Planning SystemThis chapter contains a step‐by‐step system for completing: a strategic marketing plan, a tactical marketing plan, and a consolidated multi‐strategic business unit (SBU) strategic marketing plan.
- A Marketing Planning ProcessThis chapter explains how one needs to focus on the markets and target the marketing efforts. It provides a fairly detailed outline for a marketing plan, showing the content areas that are essential, as well as an example from a real marketing plan.
- The Marketing Century: How Marketing Drives Business and Shapes Society the Chartered Institute of MarketingThe Marketing Century explains: how the key elements of marketing have developed; how the various aspects of marketing contribute to performance; what it is that great marketers do; and how the discipline of marketing may develop in the future.
Books
Marketing Plans: How to Prepare Them, How to Profit From Them by ISBN: 9781119217138Publication Date: 2016-11-21eBook: full text online
