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COMM 120/296/465/420 Introduction to Marketing: Researching Industries/Markets

Researching Industries & Markets

You can understand the context in which a company operates, including its economic and industrial environment by researching its industry.  Sources for industry information include

  • industry and market research reports (overviews at a broad geographic and sector level)
  • articles
  • industry associations
  • government agencies
  • public company annual reports ( the 10-Ks of US public companies report industry, economic & risk conditions

For more sources and strategies for industry research explore the Industry & Market Research guide.

 

Industry & Market Research Databases