Research Guides: COMM 296/420/465 BAMA 550 Introduction to Marketing: Researching Industries/Markets

Researching Industries & Markets

You can understand the context in which a company operates, including its economic and industrial environment by researching its industry. Sources for industry information include

industry and market research reports (overviews at a broad geographic and sector level)
articles
industry associations
government agencies
public company annual reports ( the 10-Ks of US public companies report industry, economic & risk conditions

For more sources and strategies for industry research explore the Industry & Market Research guide.

Industry & Market Research Databases

BCC Research
Provides market analysis and forecasting on a wide range of major emerging technological and scientific developments in the industrial, pharmaceutical and high technology sectors worldwide.
Business Source Ultimate
Industry profiles for a variety of industries and locations, as well as country business & economic profiles.
CB Insights
The CB Insights tech market intelligence platform analyzes millions of data points on venture capital, startups, patents, partnerships and news mentions to predict emerging technologies and trends.
eMarketer
Market research and trend analysis on digital media, marketing and commerce. Topics covered include B2B and B2C eBusiness, online consumer behaviour, social media, mobile devices.
IBISWorld Industry Reports
Reports on over 700 US and Canadian industries and some global industries.
MarketResearch.com Academic
Reports on the U.S. market and specific consumer groups.
Passport GMID
International statistical and market research reports for over 200 countries, covering consumer products and services, demographic and lifestyle reports and economic data.
Thomson ONE
Analyst reports on industries and companies. Click on "Screening & Analysis" on the left, then click on "Research" and "Research Search." Search by keyword or NAICS industry code, and limit by geography. Use Internet Explorer browser and ensure pop-ups are enabled.
Vividata
Survey data on Canadians' usage of over 3500 products and services. See the Help section for tutorials and guides.
Warc : World Advertising Research Center
Includes case studies, trends, company profiles, advertising spending statistics, economic data and consumer insight.