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Industry & Market Research

Sources for conducting secondary research on industries and markets

Finding Overviews

Industry overviews might include statistics, trends, competitors, prospects and other information. Commercial databases available through the library contain high quality industry overviews that are not freely available on the Internet. Or, depending on the industry, high quality, free information may be available on government, industry association, NGO or non-profit organization websites.

On this page you will find lists of commercial industry & market research databases available through the library, some typical government sources and how to use Google to search government websites.

Industry & Market Research Databases

       PitchBook has comprehensive information on global capital markets, research, insights for both public and private equity markets.

Government Websites

Search government websites for industry overviews, as well as legislation and regulations related to your industry.

Industry Codes

Some market research databases and websites organize business information using industry codes.

The two industry classification systems you will come across most often are NAICS and SIC. Both are hierarchical, organized by broad industry categories, each divided into more specific industries.

Note: If you are researching a very specific or very new industry, it may not be included in these industry classification systems.

Look up the code for your industry:

Using Google to find Government Resources

Did you know that you can limit your search in Google to government websites?  Here are some examples.

Tip: Remember to try a few searches using different search words, to vary your results.

Researching a New or Specialized Industry?

Overviews are easier to find for broader, established industries and larger geographic areas (countries, regions, world). 

If you cannot find information on your industry, look for a broader industry or geography.

Also, search for news or magazine articles in the databases listed on the "Articles & News" page.

Industry research word cloud