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Industry & Market Research

Sources for conducting secondary research on industries and markets


Here are some selected keywords to use when searching for articles and books on consumers. Try several searches and as you search, you will probably find even more terms that are appropriate:

  • Audience profile
  • Audiences
  • Baby boomers
  • Behavioral decision theory
  • Buying
  • Children & youth
  • Consumer attitudes
  • Consumer behavior
  • Consumer spending
  • Consumers
  • Clients
  • Couples
  • Customers
  • Demographics
  • Generation X
  • Generation Y
  • Impulse buying
  • Industrial markets
  • Market segmentation
  • Market segments
  • Millennials
  • Niche marketing
  • Niche markets
  • Product choice
  • Social conditions & trends
  • Target markets
  • Target marketing
  • User spending

Additional Article Databases

To find articles on consumers and consumer behaviour, use Business Article Databases, or search these additional databases:

Market Research Databases

The library subscribes to commercial market research databases that provide analysis on consumers and their behaviour:


Use the Library catalogue to identify books contained within UBC Library.  Use subject headings, like:

New Books on Consumer Behaviour

Public Opinion

Public opinion polls and surveys can be useful tools in assessing opinions on both broad and specific issues.