Consumers
Knowing about your consumers is an important part of market research. You will want to research demographics (age, income, education), location, and behavioural information. You may use several kinds of sources, depending on your focus.
Top sources for Canadian and international consumer information are listed below. For more sources, refer to the Consumers page of the Industry & Market Research Guide.
Top Sources for Consumer Research
- MarketResearch.com Academic This link opens in a new windowReports on the U.S. market and specific consumer groups. Browse reports under 'Demographics' and 'Food & Beverage,' e.g. Culinary Trend Mapping Report.
- Passport GMIDInternational statistical and market research reports for over 200 countries, covering consumer products and services, demographic and lifestyle reports and economic data.
- Vividata This link opens in a new windowSurvey data on Canadians' usage of over 3500 products and services. See the Help section for tutorials and guides. Includes attending bars/nightclubs (under Leisure Activities).
- Statistics Canada. Average household food expenditure, by provinceIncludes food purchased from restaurants.
- Statistics Canada. Consumer Price Index, food, by province (monthly)Includes food purchased from different types of restaurants.