Advertising
Use the article databases to search for articles reviewing advertising campaigns.
Top sources for advertising rates and statistics are listed below. For more sources, refer to the Promotion page of the Marketing guide.
Top Sources for Advertising Rates and Statistics
- Warc : World Advertising Research Center This link opens in a new windowFull-text articles, reports and case studies on advertising. Includes advertising expenditure data. Can search by brand, advertiser, and agency.
Distribution Channels
Likely sources of information on distribution channels and strategies include:
- SEDAR (System for Electronic Document Analysis & Retrieval) This link opens in a new windowFull-text filings and annual reports of Canadian publicly traded companies filed with the Canadian Securities Administrators.
- EDGAR This link opens in a new windowUS public company filings submitted to the US Securities & Exchange Commission. Use for: finding financial and competitive information and documents (financial statements, reports) for US publicly traded companies.
- IBISWorld Industry Reports This link opens in a new windowContains full-text market research reports for Canadian, US and global industries. Reports cover industry structure, trends, competitive landscape and operating conditions.
More Resources
For more Marketing resources, refer to the Marketing research guide.