In general, citations (i.e., references) give credit to others for their work and ideas and allow readers to track down the original work if they choose. The Advanced Professional Certificate in Behavioural Insights program uses the American Psychological Association (APA) reference style as a standard. Please use this style to cite sources in your work unless directed to use a different style.
David Lam Library's Business Citation Examples guide offers citation tips, as well as APA citation examples from commonly used business databases. Use this document along with the Library's Getting Started with APA Citation Style guide.