Marketing Plan
According to the Canada Business Network, marketing is about determining the value of your product or service and communicating that information to customers. The path to good marketing starts with a well researched marketing plan evidenced by facts.
Here are some sources to assist you in creating a well framed marketing plan:
- How to Write a Marketing PlanSmall Business BC
- A 5-step, no-nonsense marketing planBusiness Development Bank of Canada
- Marketing & Sales TechniquesGovernment of Canada
- A Step‐by‐Step Marketing Planning SystemThis chapter contains a step‐by‐step system for completing: a strategic marketing plan, a tactical marketing plan, and a consolidated multi‐strategic business unit (SBU) strategic marketing plan.
- A Marketing Planning ProcessThis chapter explains how one needs to focus on the markets and target the marketing efforts. It provides a fairly detailed outline for a marketing plan, showing the content areas that are essential, as well as an example from a real marketing plan.
- The Marketing Century: How Marketing Drives Business and Shapes Society the Chartered Institute of MarketingThe Marketing Century explains: how the key elements of marketing have developed; how the various aspects of marketing contribute to performance; what it is that great marketers do; and how the discipline of marketing may develop in the future.
Digital Marketing and Social Media
- #Share: How to Mobilize Social Word of Mouth (sWOM)This book examines the influence of sWOM and provide guidance on how to operationalize its growing power.
- DigiMarketing: The Essential Guide to New Media and Digital MarketingDigiMarketing is the future evolution of marketing. It happens when the majority, or totality, of a company's marketing uses digital channels. Digital channels are addressable, enabling marketers to have a continuous, two‐way, personalized dialogue with each consumer.
- Social Media 101: Tactics and Tips to Develop Your Business OnlineIn Social Media 101, social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social networking marketing efforts.
- Social Media Marketing All‐in‐One For DummiesFace Facebook, link up with LinkedIn, and tweet with Twitter using this all-in-one guide!
Other Marketing Resources
- Warc : World Advertising Research Center This link opens in a new windowFull-text articles, reports and case studies on advertising. Includes advertising expenditure data. Can search by brand, advertiser, and agency.
- eMarketer This link opens in a new windowMarket research and trend analysis on Internet, e-business, online marketing, media and emerging technologies.
For more Marketing resources, refer to the Marketing research guide.