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IMBA Library and Learning Commons

Research Guide for the IMBA students at UBC Sauder School of Business

About Industry Research

Industry research allows you to understand a market from different perspectives, such as:

  1. News, trends and forecasts
  2. Economic trends
  3. Financial information
  4. Innovations or new products
  5. Legal and regulatory issues

This is especially important for assignments that require a business or marketing plan and our databases cover China, Global and North American markets.
Explore our databases below to understand the status of the industry you are interested in! 

Industry & Market Research Databases