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Marketing databases
Content in these databases (except Business Source) will not be indexed in Summon, the library's general search tool.
- eMarketer This link opens in a new windowMarket research and trend analysis on Internet, e-business, online marketing, media and emerging technologies.
- SimplyAnalytics This link opens in a new windowInternet-based mapping application that enables users to develop interactive thematic maps and reports using Canadian and US demographic, business, and marketing data.
- Vividata This link opens in a new windowData on Canadian consumers, print readership, product usage and lifestyles. (Formerly Print Measurement Bureau)
- Warc : World Advertising Research Center This link opens in a new windowMarketing cases, advertising examples, strategies.
Recent books
Contemporary Wine Marketing and Supply Chain Management by ISBN: 9781137492425Publication Date: 2015-12-02
Management and Marketing of Wine Tourism Business by ISBN: 9783319754611Publication Date: 2018-09-14
Social Sustainability in the Global Wine Industry by ISBN: 9783030304126Publication Date: 2019-12-09
Successful Social Media and Ecommerce Strategies in the Wine Industry by ISBN: 9781137602978Publication Date: 2015-12-21
Wine Management and Marketing Opportunities for Companies and Challenges for the Industry by ISBN: 9781786305282Publication Date: 2020-11-17
