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Industry & Market Research: University/College Students

Articles

There are various sources which analyze behaviour of university and college students. Articles are generally useful for this kind of research. Remember that terms can vary from database to database. Try combining terms like students and (colleges or universities or higher education) in your searches.

Explore the Business and additional databases listed on the Consumers page of this guide. The educational database, ERIC, is particularly useful for university and college aged students. The following journals are also useful sources for this area of research:

Associations

Market Research Databases

Statistics

UBC Education Library. Statistics (Education).  This research guide provides links to various credible sources of post-secondary data.

University of British Columbia

British Columbia

Canada

United States

Global

  • Passport GMID.  Number of male, female and international university students in individual countries.  For example, search students canada.
  • OECD iLibrary. In Statistics, see Key Tables on Education and OECD Factbook section on Education at a Glance.

Surveys & Studies

The Public Opinion box on the Consumers page provides links to some key sources of polling and public opinion. Try searching for students.  Below are some more specialized sources:

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