Here are some selected keywords to use when searching for articles and books on consumers. Try several searches and as you search, you will probably find even more terms that are appropriate:
To find articles on consumers and consumer behaviour, use Business Article Databases, or search these additional databases:
The library subscribes to commercial market research databases that provide analysis on consumers and their behaviour:
Use the Library catalogue to identify books contained within UBC Library. Use subject headings, like:
Public opinion polls and surveys can be useful tools in assessing opinions on both broad and specific issues.