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Hospitality and Tourism Industries

Resources for researching hospitality and tourism industries

Consumer research databases

Knowing about your consumers is an important part of market research. You will want to research demographics (age, income, education), location, and behavioural information. You may use several kinds of sources, depending on your focus.

Top sources for Canadian and international consumer information are listed below. For more sources, refer to the Consumers page of the Industry & Market Research Guide.

Top Sources for Consumer Research