MGMT 220 101 Introduction to Marketing

This guide is meant to assist students with finding research for their MGMT 220 (section 101, fall 2025) assignments. This guide has links to resources to search for the various pieces of marketing plans. For context of what kinds of sources are available, how to evaluate, etc., please refer to the presentation, which has been posted on Canvas. 

For help and tailored recommendations, reach out to Kim by email or by booking an appointment.

Kim Buschert, Librarian for Management, Okanagan Campus

• Email: kim.buschert@ubc.ca
• Book an appointment via Zoom or in-person (email for more times)
• Drop in at the library service desk: Thursdays 1-3 pm

This guide includes resources curated for your MGMT 220 projects. The Library has many more databases, books and articles available for you! The following guides may be useful. Or, reach out to Kim for suggestions tailored to your idea.