Consumers
Knowing about your consumers is an important part of market research. You will want to research demographics (age, income, education), location, and behavioural information. You may use several kinds of sources, depending on your focus.
Top sources for Canadian and international consumer information are listed below. For more sources, refer to the Consumers page of the Industry & Market Research Guide.
Top Sources for Consumer Research
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eMarketerMarket research and trend analysis on Internet, e-business, online marketing, media and emerging technologies.
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VivintelData on Canadian consumers, print readership, product usage and lifestyles. (Formerly Vividata and Print Measurement Bureau)
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Passport GMIDInternational statistical and market research reports for over 200 countries, covering consumer products and services, demographic and lifestyle reports and economic data.
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Statista
A simple to use statistics portal that integrates statistics from thousands of sources, on topics related to business, media, public policy, health and others.
