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COMM 390 - Business Writing

Evaluating Sources

Reputable business information comes from  a variety of sources.  Depending on what you are researching you may need to find information from library databases and/or freely available internet sources. It is important to evaluate your sources to ensure that you are using reputable and appropriate information. Consider:

  • Author/organization credentials
  • Accuracy
  • Currency 
  • Bias
  • Purpose

Consult UBC Library's Evaluating Information Sources for more guidance. 

Library Databases

UBC Library has educational subscriptions to different types of databases:

Freely Available Internet Sources

  • Industry associations may provide data, reports, company directories

Limit your search in Google to government websites

Here are some examples.

Tip: Remember to try a few searches using different search words, to vary your results.