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Behavioural Insights

Resources to support students from the UBC Continuing Studies Behavioural Insights (BI)

Why do you have to Cite?


In general, citations (i.e., references) give credit to others for their work and ideas and allow readers to track down the original work if they choose. The Advanced Professional Certificate in Behavioural Insights program uses the American Psychological Association (APA) reference style as a standard. Please use this style to cite sources in your work unless directed to use a different style.

Citation Resources