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Free Market Research Resources

Business Plans

Marketing Plans

According to the Canada Business Network, marketing is about determining the value of your product or service and communicating that information to customers. The path to good marketing starts with a well researched marketing plan evidenced by facts.

Here are some sources to assist you in creating a well framed marketing plan:

Case Studies

Many academic and business institutions develop and publish case studies. Some of these organizations provide free access to their case studies: