Skip to Main Content

Woodward Reusable Tutorial (Mapped)

Popular writing

How can I use this?

Understanding and identifying popular writing helps you evaluate sources to determine if they're appropriate to include in your paper or project.

Scientific discoveries are reported to people through both popular and scholarly writing.

Popular publications (also called consumer publications) aim to inform readers about issues of common interest to the general public. Examples of popular writing which many of you are familiar with include publications such as the Vancouver Sun and Maclean's.

 


Image credits: [1]

 

Purpose:

  • Inform
  • Entertain
  • Sell products
  • Promote a viewpoint

Audience:

  • General public

Author:

  • Journalists who may or may not have subject expertise

Content:

  • Simple, non-technical language
  • Many graphics, photographs, and illustrations
  • Rarely cites other sources
  • Submitted articles are only reviewed by the editor of the publication

Examples:  Newspapers

Examples: Magazines

Image credits

Microsoft. 2012. Microsoft images: MP900178526 [online]. Available from http://office.microsoft.com/en-us/images/results.aspx?ex=2&qu=babies#ai:MP900178526%7Cmt:2%7C [accessed 22 May 2012].