This book examines various aspects of the Potter brand and provides insight into the unconventional marketing techniques used by Potter marketers that helped the brand become one of the world's most recognized.
In addition to discussing marketing and promotion, this book looks at Harry Potter's influence on various industries such as Print Publishing, Movies and Television, Retail, Merchandising, and others.
This pedagogical guide provides guidance on applying Kouzes and Posner's Five Practices of Exemplary Leadership. It includes activities for teaching each Practice and its associated leadership behaviors, as well as tips for coaching students through their leadership development.
This book is based on original research in which Parment analyses hundreds of interviews with individuals from across the world, several focus groups, and a survey study with 4,707 complete answers from summer 2013 (Germany, China, the U.S. and Sweden) to create a comprehensive analysis of what makes the generation of individuals born in the 1990s unique.