Kwanzaa is a cultural celebration of community, family, and culture. Kwanzaa colours are representatives of unity for the peoples of African descent worldwide. Black is for the people, red for the noble blood that unites people of African descent, and green for the rich land of Africa.
1. Kwanzaa and the commodification of black culture
Commodification, in other words, is like embalming or mummifying a living thing. Black culture commodified similarly loses its organic edge--its authenticity, its purity, its originality, its spontaneity, its vibrancy, and most importantly its rootedness.
2. Kwanzaa: The making of a black nationalist tradition, 1966-1990
Kwanzaa, a seven-day festival which begins on Dec 26, is one of the most lasting innovations of US black nationalism of the 1960s. Kwanzaa is designed to resemble the ritual at an African harvest festival.
3. Kwanzaa: The emergence of an African-American holiday
The individual and communal factors behind the creation of the "new" African-American holiday are explored.
The issue of instituting a formal Kwanzaa celebration period in the US is addressed in detail. The event is a 7-day period where families of color come together to affirm their African-ness.
In this book Keith A. Mayes defines Kwanzaa as “a hodgepodge of indigenous African practices placed inside a black American ritual framework” (p. 82). The “hodgepodge” origins of the Black Power holiday, which was invented by black cultural nationalist Maulana Karenga in December 1966, makes the phenomenal success of the seven‐day tradition all the more astonishing.