Transportation Industry: Air

Films for the Humanities and Sciences, 2009. Call Number: HF6146.T42 C58 2009 at David Lam Library. Shows clip of United Airlines' "Sea Orchestra" ad.

Kantola, 2007. Call Number: HE9803.S68 F76 2007 at David Lam Library. Southwest Airlines' hiring and human resource philosophy.

PBS, 2006. Call Number: HD38.2 .C46 2006 at David Lam Library. Gary Kelly, of Southwest Airlines, has kept his company flying high despite turbulence caused by rising oil prices and cutthroat competition.

BBC, 2004. Call Number: HE9843.R93 R93 2004 at David Lam Library. Case study of a lucrative air carrier; considers the legality of discounted landing charges.

Films for the Humanities & Sciences, 2004. Call Number: HF6146.T42 C56 2004 at David Lam Library. Delta Airlines' "The Stumbler" ad.

Films for the Humanities and Sciences, 2004. Call Number: HF6146.T42 C573 2004 at David Lam Library. Qantas Airlines ad.

2001 (VHS + leader's guide). Call Number: HM141 .I877 2001 at David Lam Library (note: VHS not DVD). More about Southwest Airlines' people philosophies.