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Marketing

Top Sources for Industry & Market Research

Researching your industry and market is integral to successful marketing research. Industry & market research reports found on commercial databases give insight into:

  • operating conditions
  • regulatory environment
  • distribution and supply chain
  • consumers
  • financial outlook
  • competitors
  • trends
  • new product or service innovations

Top sources for industry & market research are listed below. For more sources, consult the Industry & Market Research guide.

Top Sources for Industry Research

Competitors

Researching your competitors helps you understand the strengths and weaknesses of your idea. Use directories to identify competitors by industry, product line, etc. Find business environment risks and competitor strategies in corporate filings and annual reports and article databases. Explore patents to learn about competitors' products.

Top sources for company information are listed below. For more sources, consult the Company Research guide. 

Top Sources for Company Research

Market Share

Investopedia.com defines market share as "the percentage of an industry or market's total sales that is earned by a particular company over a specified time period. ... This metric is used to give a general idea of the size of a company to its market and its competitors."

Market share information is not always readily available, especially for new products or emerging/niche industries. Combine a competitor's name or a comparable, established industry with the term market share in article databases, or check market research reports.

Top Sources for Market Share Research

Consumers

Knowing about your consumers is an important part of market research. You will want to research demographics (age, income, education), location, and behavioural information. You may use several kinds of sources, depending on your focus.

Top sources for Canadian and international consumer information are listed below. For more sources, refer to the Consumers page of the Industry & Market Research Guide.

Top Sources for Consumer Research

Related Guides

For comprehensive, sector-specific industry & market research resources and strategies consult the following guides: