Researching your industry is integral to successful market research, giving insight into operating conditions, regulatory environment, distribution and supply chain, trends, new product or service innovations, and financial outlook. For a comprehensive overview on resources and strategies for industry research, and links to sector-specific guides, consult:
You may also start with our collection of commercial market and industry research databases. These provide a one-stop source for market information on specific industries or products. Some databases cover consumer products while others cover emerging technologies. Some databases cover the North American market, while others cover global or country-specific markets.
If you are researching a very specific industry, databases help you understand your industry at a broad level. They also give you a vocabulary for the industry, which helps searching in library databases and on the internet.
