Research Guides: Financial Services Industry: Industry Overviews

Industry Profiles

Industry Codes

Some market research databases and websites organize business information using industry codes. The two industry classification systems you will come across most often are NAICS and SIC.

Example NAICS codes:

52 - Finance and insurance

521 Monetary authorities - central bank
522 Credit intermediation and related activities
523 Securities, commodity contracts, and other financial investment and related activities
524 Insurance carriers and related activities
526 Funds and other financial vehicles (Canada only)

Industry & Market Research Databases

Business Source Ultimate. Retail Savings & Investments Industry Profile
Global, regional and specific industry reports.
Canadian Banks PWC
his edition of Canadian Banks explores the challenges banks face in charting a path forward through an environment of limited economic growth and shifting consumer behaviours, demands and demographics, and reviews the 2016 financial results for the Big Six banks.
This report also explores regulation reform, mobile payments and cost reduction.

Factiva This link opens in a new window
Search banking and canada and mergent.
Please limit number of articles downloaded to 100 per session. Please stick to that limit.
IBISWorld Industry Reports This link opens in a new window
Contains full-text market research reports for Canadian, US and global industries. Reports cover industry structure, trends, competitive landscape and operating conditions.
MarketResearch.com Academic This link opens in a new window
Market research reports for consumer products, demographics, food, beverage, healthcare, pharmaceuticals, and more. Includes reports from various sources, including Freedonia Focus, Packaged Facts and Kalorama.
Passport GMID This link opens in a new window
International statistical and market research reports for over 200 countries, covering consumer products and services, demographic and lifestyle reports and economic data.
Vividata This link opens in a new window
Data on Canadian consumers, print readership, product usage and lifestyles. (Formerly Print Measurement Bureau)
Warc : World Advertising Research Center This link opens in a new window
Full-text articles, reports and case studies on advertising. Includes advertising expenditure data. Can search by brand, advertiser, and agency.

Government

Department of Finance Canada. Financial Institutions and Markets

Using Google to find Government Resources

Did you know that you can limit your search in Google to government websites? Here are some examples.

Tip: Remember to try a few searches using different search words, to vary your results.

financial institutions site:gov.bc.ca
(adding site:gov.bc.ca searches only BC government websites)
financial services site:gc.ca
(adding site:gc.ca searches only Canadian federal government websites)
banking site:.gov
(adding site:.gov searches only U.S. government websites)