How do you identify the next big thing for consumer products or services? The following are some recommended starting points which enable you to keep on top of trends, ideas, language, buzzwords, etc.
Read daily and weekly newspapers and popular business magazines in print, in the Canaccord Learning Commons
Online trade magazines and newspapers will also help you get ideas, for example:
Article databases allow structured searching of concepts or ideas (e.g. viral marketing, green business) to find current and geographically specific information.