Research Guides: COMM 120/296/420/465 BAMA 550 Introduction to Marketing: Researching Consumers

Researching Consumers

There are a variety of sources and strategies you can use to research your company's customers, including

Top resources include:

Vividata This link opens in a new window
Data on Canadian consumers, print readership, product usage and lifestyles. (Formerly Print Measurement Bureau)
eMarketer This link opens in a new window
Market research and trend analysis on Internet, e-business, online marketing, media and emerging technologies.
Passport GMID This link opens in a new window
International statistical and market research reports for over 200 countries, covering consumer products and services, demographic and lifestyle reports and economic data.

Pew Research Internet Project
Authoritative source on the evolution of the internet through surveys that examine how Americans use the internet and how their activities affect their lives.

Warc : World Advertising Research Center This link opens in a new window
Full-text articles, reports and case studies on advertising. Includes advertising expenditure data. Can search by brand, advertiser, and agency.

For more resources and strategies, explore the Consumers page on the Industry & Market Research guide: