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COMM 296/420/465 BAMA 550 Introduction to Marketing

Researching Companies

Your assignments in Comm 296 require that that you research specific companies, finding information on their history, outlook, customers, and macro and micro environments in order to an analyze them.  

The library has created profiles of some specific companies, which pull together a variety of sources, including web pages, profiles, and general article searches on the companies.  These profiles include a diversity of organizations, but more information will be available for large, publicly traded companies than for private companies, subsidiaries and nonprofits.

David Lam Library Company Profiles:

Sources for Company Profiles