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Marketing

Top Sources for Industry & Market Research

Researching your industry and market is integral to successful business plan research. Industry & market research reports found on commercial databases give insight into:

  • operating conditions
  • regulatory environment
  • distribution and supply chain
  • consumers
  • trends
  • new product or service innovations
  • financial outlook
  • competitors
 
Here are our top databases to consult with for your market research:

Top Sources for Company and Competitor Research

Researching your competitors helps you understand the strengths and weaknesses of your idea. Use directories to identify competitors by industry, product line, etc. Find business environment risks and competitor strategies in corporate filings and annual reports and article databases. Explore patents to learn about competitors' products.

Top sources for company information are listed below. For more sources, consult the Company Research guide. 

Top Sources for Consumer Research

Knowing about your consumers is an important part of market research. You will want to research demographics (age, income, education), location, and behavioural information. You may use several kinds of sources, depending on your focus.

Top sources for Canadian and international consumer information are listed below. For more sources, refer to the Consumers page of the Industry & Market Research Guide.

Find latest data from the 2016 Census

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Economic Environment

The larger economic environment has implications for business planning. Some of the resources that you have already used in your industry and competitor research, will have articulated the larger economic context. Also try: